Well, we did our part on Saturday night. Did you?
If you are one of our neighbours here in the southwest boroughs of Montreal, I’m willing to bet your answer is no. We took a look around while our home was quiet and lit only with the glow of candles, and it seems most of the folks nearby were carrying on business as usual. While the streetlights were left on for reasons of safety, few of the local residents followed the city’s example of turning off unnecessary lights during the one-hour period on Saturday night. Many of our neighbours had porch lights on whether they were needed or not, and a goodly number had the usual lights on inside their homes.
We were most disappointed when we looked towards Montreal and saw that, despite the fact that the searchlight atop Place Ville Marie had been switched off, there were several other buildings with prominent lights and these were obviously from large coloured signs advertising one thing or another. Would it have hurt to turn them off for one hour?
Even more disappointing was the fact that city’s page at the official Earth Hour web site had no sponsors, and no links to events or news stories when I visited. Other cities were sponsored by major corporations or by the local power company. No news about Earth Hour on the Hydro-Quebec web site, and as far as I know they didn’t shut off their infamous “Q” which also remained lit throughout most of the 1998 ice storm when some parts of the province were without electricity for up to a month.
The news reports after the fact were fairly lukewarm too. A handful of folks gathered at city hall to watch the lights go out, and another handful were up on the lookout trying to spy the difference between “before” and “after”. I looked at the panorama supplied online, and though there is some difference I wouldn’t have known the film was taken during Earth Hour if I hadn’t been told. Same goes for the slideshow provided by the Gazette.
So what message are we sending? Is it that we as a group didn’t believe Earth Hour was going to have a significant impact, and we didn’t feel it was worthwhile? Or are Montrealers just too apathetic to participate in something so easy they didn’t have to leave their homes to do it?
By comparison the recent St. Patrick’s Day Parade has been held every year since 1824 in Montreal. This year’s parade was sponsored by no less than eighteen groups - branches of the municipal and provincial government, and television and radio stations among them. Every year there is a big deal made of having school children and community groups (who have nothing at all to do with being Irish) march in the parade, and we get at least one official invitation from the school to join our children in marching alongside the school board’s float. And anyone not marching has got to wear green and turn out to line Ste. Catherine Street to watch the parade go by.
We got not so much as a mention of Earth Hour from my son’s school, even though this would have been a perfect opportunity for them to promote family sharing and to educate kids about the environment. It’s part of the curriculum, after all.
Perhaps the message is that folks in Montreal will turn out for things, but only if they think it’s going to be fun. Christmas shopping, Santa Claus Parades, St. Patrick’s Day. But ask people to do something like - gasp! - recycle or turn off their lights for one hour in the year, well we’re not the best at following through even if we mean to do it. I guess that’s something we as a group have to work on.

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