A Service - and an Education!
February 24th, 2008 by Ruby3881I tend to look at a lot of blogs and web sites when I have some time to just surf. (That’s not something I get to do often - but as I’m one of those people who likes to relate one thing to another, and yet another again, I really do surf the net. I also play dictionary tag, for those who are interested in such details.) When I’m surfing, I just naturally focus in on things that in some way relate to my life. But sometimes a site will catch my eye for a completely different reason. This was the case with a link I was sent today for real estate in Chevy Chase (that’s a place in Maryland, not a Hollywood actor.)
Now I’m not looking for real estate in Maryland at the moment, but I had some fun with this web site all the same. It’s different from the other real estate sites that I’ve used in the past, and I sure wish I could tell the folks that run those sites to go take a visit and take a few notes for improvements! First of all, instead of just giving me this monstrous search engine I was presented with the 300 most recent listings (for rental as well as for sale) accompanied by a Google map on which the listings were pinpointed. There was a search option but it was a quick search, so no need to choose from a huge variety of criteria I usually have to sift through.
The search results opened in a new tab, and once there I could just expand the view for any listing instead of navigating away from the page to see photos and details about the house in question. If I didn’t like what I saw, I simply collapsed the details & went to look at another property in the same list. Again, maps were readily available. In fact, if I selected one or more properties from the list I was able to generate driving directions from my home to the properties I wanted to see. I didn’t think it would work from Montreal, but gave it a try just for fun. Believe it or not, I was able to generate directions from Montreal to the exact property and back - complete with the distance to be travelled and the estimated time required! When I selected several properties to visit, I got directions that allowed me to plan for viewing them all in one trip.
If I had wanted to specify a type of property, the number of bedrooms or bathrooms, or even a school district, this search tool would allow me to do so. There was also the option to ask for a real estate agent to contact me directly, or I could register for a service that would automatically notify me of new listings that matched my search criteria. And if I wanted, I could send the information I found to a friend (or myself, presumably) by email.
The fun continued as I looked around the rest of the web site. All of these options that were offered for Chevy Chase, were also available for a great number of other locations throughout Maryland and in two other states. I don’t want you to think this web site isn’t of interest to you if you don’t live in that territory, though, because there is an educational aspect to the site that many other people will find useful. Now obviously, laws and procedures differ from place to place. But some of the topics covered in the blogs and YouTube videos will be of interest to a broader audience. Even if they don’t deal with the specifics of the place where you live or want to buy, you’ll be able to get a general idea of where you’re headed and you should come away with a better idea of what questions to bring to a local agent.
Most real estate sites assume that you already know what you need to know, and if you don’t it’s not their problem. They aren’t in the business of educating the consumer. They just want you to buy - or list your house with them so they can earn a nice fat commission. It’s refreshing to find a site that has a whole section for “All the questions you were afraid to ask” or that publishes its Buyer’s Bill of Rights. This is also a company whose owner will take half an hour to meet prospective clients himself to answer questions, and buy them a coffee.
Technologically savvy, this real estate company will respond to enquiries within 15 minutes of sending an internet request. The company is listed with the Better Business Bureau (I checked, and they are a member in good standing) and some of the blog entries reveal schemes that agents at other companies have been known to use for making more money at the expense of the consumer. That being said, they suggest questions a buyer can ask when interviewing a realtor.
If the information seems to be more for buyers than sellers, please don’t think those wanting to sell a property are at all neglected on the site. While 70% of their clients are buyers, they do have a whole section of their web site devoted to sellers. This includes an explanation of how they use both traditional and high-tech methods to sell your home.
All right, you can tell I’m impressed with the lengths these folks go to in order to serve their clients. But I think they’ve also done a service to the real estate community, and to buyers and sellers in general, by setting up such a comprehensive web site. If you are a realtor or a webmaster for a realtor, you might well want to consider looking at this web site. Its features could certainly serve as a template for improving real estate web sites all over.
This work was created by Ruby of Freehold 2, and is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License.
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